Why Consistent Branding Matters for Kenyan SMEs (And How to Get It Right)

Colours do more than look pretty—they make people feel something about your business.

💡 Tip: Choose 2–3 colours and use them everywhere—on your logo, posts, packaging, and website. This creates instant recognition.

Example: Think of Safaricom—their green and red colors are instantly recognizable, even before you see the logo. That’s the power of consistent color use.

Fonts set the tone for your business. A playful handwritten font says something very different from a clean modern font.

For SMEs, keep it simple:

💡 Our templates come pre-designed with clean font pairings, so you don’t have to stress about what works.

Here’s the truth: customers are more likely to trust a business that looks put together. If your Instagram posts are all over the place, your packaging is different colours, and your flyers use random fonts, customers get confused.

Consistency means:

💡 When you look professional, customers assume your service or product is professional too.

The good news is, you don’t need to hire a big agency to get started with branding. With the right templates and tools, you can create professional designs yourself.

Here’s how:

A small bakery in Kisumu started using consistent branding (brown + cream colours, clean fonts, same logo across everything). Within months, customers started recognising their packaging in supermarkets—and sales grew by word of mouth.

Branding isn’t just for big companies. It’s what makes your small business stand out, build trust, and look professional. By picking your colors, fonts, and staying consistent, you can create a brand customers remember—without spending a fortune.